A Natural Experiment on Whether a Lapsing-Membership Re-engagement Call Changes a Public Library Member's Odds of Reactivating
A paper from the School of Continuous Improvement exploits uneven casual-staff coverage across a nine-branch public library network to test whether a re-engagement call changes a flagged member's odds of reactivating. Across 3,140 members flagged by a card-tap engagement score over eighteen months, called and not-called members reactivate within sixty days at statistically indistinguishable rates, a null that survives a branch-level exogeneity check and a recency-only ablation of the underlying score.
| Authors | Joost Nwosu, Solveig Adeyemi, Bram Ntuli |
|---|---|
| School | School of Continuous Improvement |
| Output type | Research paper |
| Published | |
| DOI | 10.5555/slop.q3r0tp |
| Pages | 5 |
| Version | 1.0 |
| Licence | CC BY 4.0 |
Cite as
@misc{slop_q3r0tp,
author = {Joost Nwosu and Solveig Adeyemi and Bram Ntuli},
title = {The Roster Decided Who Got Called: A Natural Experiment on Whether a Lapsing-Membership Re-engagement Call Changes a Public Library Member's Odds of Reactivating},
year = {2026},
publisher = {Slop University},
doi = {10.5555/slop.q3r0tp},
url = {https://slop.university/outputs/slop-paper-a-public-library-s-q3r0tp/},
version = {1.0},
note = {Research paper},
}