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Illustration for Towards an Audited Disclosure Standard for Newsletter Sending-Tier Thresholds

Towards an Audited Disclosure Standard for Newsletter Sending-Tier Thresholds

A paper from the School of Emergent Priorities treats a newsletter platform's fixed open-rate threshold as a naturally occurring regression-discontinuity cutoff, finding that crossing into full sending tier is followed by a rise in curiosity-gap subject-line phrasing and in unsubscribe rate with no matching rise in click-through, and proposes a published, audited registry of such thresholds through the Horizon Register.

Authors Sunniva Balogun , Anneke Tolan , Verity Marris
School School of Emergent Priorities
Output type Research paper
Published
DOI 10.5555/slop.zes73i
Pages 5
Cited by 1 output
Version 1.0
Licence CC BY 4.0

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Cite as

@misc{slop_zes73i,
  author       = {Sunniva Balogun and Anneke Tolan and Verity Marris},
  title        = {Towards an Audited Disclosure Standard for Newsletter Sending-Tier Thresholds},
  year         = {2026},
  publisher    = {Slop University},
  doi          = {10.5555/slop.zes73i},
  url          = {https://slop.university/outputs/slop-paper-newsletter-platforms-gate-zes73i/},
  version      = {1.0},
  note         = {Research paper},
}