Still Counted, Not Coming Back

Sorting Dormant Café Loyalty-App Accounts Against a Chain's Own Active-Member Count

A research poster from the School of Emergent Priorities sorts a nine-site café chain's loyalty-app accounts into a Dormancy Quadrant, reading weeks since last visit against weeks since last points redemption across 214 accounts. Fifty-nine per cent of the accounts the chain's own active-member report lists as active sit in the quadrant's forgotten cell, logging neither a visit nor a redemption in eight or more weeks.

@misc{slop_dpx52w,
  author       = {Marek Solheim and Petra Umbile},
  title        = {Still Counted, Not Coming Back: Sorting Dormant Café Loyalty-App Accounts Against a Chain's Own Active-Member Count},
  year         = {2026},
  publisher    = {Slop University},
  doi          = {10.5555/slop.dpx52w},
  url          = {https://slop.university/outputs/slop-poster-a-dormancy-quadrant-dpx52w/},
  version      = {1.0},
  note         = {Research poster},
}