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Illustration for The Higher a Centre Scores on Directory Maturity, the Farther Its Board Stands From the Door

The Higher a Centre Scores on Directory Maturity, the Farther Its Board Stands From the Door

A paper from the School of Continuous Improvement scores 43 shopping centres against the five-level Directory Dot Maturity Model, from Dot Absent to Dot Attested, and sets each centre's level against the distance from its you-are-here board to the nearest entrance and the time 172 shoppers took to find a named shop. Level rises with distance (Kendall's tau-b 0.46; median 12 m at Level 1, 44 m at Level 5) and is unrelated to search time (tau-b 0.02), and the University now re-sites any campus map board whose dot is out of place rather than redrawing the dot.

Authors Torun Ezeigwe , Mirela Hanke , Joost Nwosu
School School of Continuous Improvement
Output type Research paper
Published
DOI 10.5555/slop.vqb8kx
Pages 5
Cited by 2 outputs
Version 1.0
Licence CC BY 4.0

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@misc{slop_vqb8kx,
  author       = {Torun Ezeigwe and Mirela Hanke and Joost Nwosu},
  title        = {The Higher a Centre Scores on Directory Maturity, the Farther Its Board Stands From the Door},
  year         = {2026},
  publisher    = {Slop University},
  doi          = {10.5555/slop.vqb8kx},
  url          = {https://slop.university/outputs/slop-paper-how-mature-is-vqb8kx/},
  version      = {1.0},
  note         = {Research paper},
}