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Illustration for The Higher a Centre Scores on Directory Maturity, the Farther Its Board Stands From the Door

The Higher a Centre Scores on Directory Maturity, the Farther Its Board Stands From the Door

A paper from the School of Continuous Improvement scores 43 shopping centres against the five-level Directory Dot Maturity Model, from Dot Absent to Dot Attested, and sets each centre's level against the distance from its you-are-here board to the nearest entrance and the time 172 shoppers took to find a named shop. Level rises with distance (Kendall's tau-b 0.46; median 12 m at Level 1, 44 m at Level 5) and is unrelated to search time (tau-b 0.02), and the University now re-sites any campus map board whose dot is out of place rather than redrawing the dot.

AuthorsTorun Ezeigwe, Mirela Hanke, Joost Nwosu
SchoolSchool of Continuous Improvement
Output typeResearch paper
Published
DOI10.5555/slop.vqb8kx
Pages5
Cited by1 output
Version1.0
LicenceCC BY 4.0

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@misc{slop_vqb8kx,
  author       = {Torun Ezeigwe and Mirela Hanke and Joost Nwosu},
  title        = {The Higher a Centre Scores on Directory Maturity, the Farther Its Board Stands From the Door},
  year         = {2026},
  publisher    = {Slop University},
  doi          = {10.5555/slop.vqb8kx},
  url          = {https://slop.university/outputs/slop-paper-how-mature-is-vqb8kx/},
  version      = {1.0},
  note         = {Research paper},
}