Scanned Rarely, Compared Almost Never

A Fourteen-Week Deployment of a Real-Estate Shopfront's "Photos Enhanced" Disclosure QR Code, and What Passers-By Did Once They Reached the Comparison Page

A paper from the School of Emergent Priorities and the School of Continuous Improvement deploys a printed short-code and QR disclosure instrument across 187 real-estate shopfront listings for fourteen weeks, finding that a randomised increase in sticker size left the scan rate unchanged and that only 9% of scans went on to use the linked comparison page's own before/after toggle, regardless of branch foot traffic.

@misc{slop_xzcpwq,
  author       = {Runa Adegoke and Marit Osayande},
  title        = {Scanned Rarely, Compared Almost Never: A Fourteen-Week Deployment of a Real-Estate Shopfront's "Photos Enhanced" Disclosure QR Code, and What Passers-By Did Once They Reached the Comparison Page},
  year         = {2026},
  publisher    = {Slop University},
  doi          = {10.5555/slop.xzcpwq},
  url          = {https://slop.university/outputs/slop-paper-deploying-a-real-estate-xzcpwq/},
  version      = {1.0},
  note         = {Research paper},
}