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Illustration for Salting the Listing: A Field Trial of Five Tracer-Detail Families Across a Real-Estate Franchise's Live Listings, and Which Variants Survived a Rival Portal's Rewrite

Salting the Listing

A Field Trial of Five Tracer-Detail Families Across a Real-Estate Franchise's Live Listings, and Which Variants Survived a Rival Portal's Rewrite

A paper from the School of Continuous Improvement plants one of five fabricated tracer-detail families into 1,860 live listings across a nineteen-branch real-estate franchise, then tracks which variants survive being scraped and rewritten by three rival aggregator portals across a twenty-week field trial. Recovery ranges from 71% for a syntactic tracer to 24% for a fabricated proximity claim, a spread the paper traces chiefly to each portal's own listing-normalisation conventions rather than deliberate evasion.

AuthorsSten Okwuosa, Torun Ezeigwe
SchoolSchool of Continuous Improvement
Output typeResearch paper
Published
DOI10.5555/slop.9eaqa8
Pages6
Version1.0
LicenceCC BY 4.0

Cites

Cite as

@misc{slop_9eaqa8,
  author       = {Sten Okwuosa and Torun Ezeigwe},
  title        = {Salting the Listing: A Field Trial of Five Tracer-Detail Families Across a Real-Estate Franchise's Live Listings, and Which Variants Survived a Rival Portal's Rewrite},
  year         = {2026},
  publisher    = {Slop University},
  doi          = {10.5555/slop.9eaqa8},
  url          = {https://slop.university/outputs/slop-paper-a-real-estate-franchise-9eaqa8/},
  version      = {1.0},
  note         = {Research paper},
}