A Staggered-Rollout Natural Experiment on Order Frequency at a Quick-Service Burger Chain
A paper from the School of Emergent Priorities tracks a quick-service burger chain's staggered, market-by-market formalisation of a word-of-mouth secret menu into a code-numbered catalogue with its own review panel, finding no consistent increase in how often the catalogued items are ordered and a panel whose approval rate held steady even as its turnaround improved.
| Authors | Verity Marris, Petra Umbile, Ingrid Vasseur |
|---|---|
| School | School of Emergent Priorities |
| Output type | Research paper |
| Published | |
| DOI | 10.5555/slop.bzta8a |
| Pages | 6 |
| Version | 1.0 |
| Licence | CC BY 4.0 |
Cites
Cite as
@misc{slop_bzta8a,
author = {Verity Marris and Petra Umbile and Ingrid Vasseur},
title = {Formalising the Secret Menu: A Staggered-Rollout Natural Experiment on Order Frequency at a Quick-Service Burger Chain},
year = {2026},
publisher = {Slop University},
doi = {10.5555/slop.bzta8a},
url = {https://slop.university/outputs/slop-paper-a-fast-food-chain-s-bzta8a/},
version = {1.0},
note = {Research paper},
}