What the Rebrand Took With It

Auditing whether café staff still know a regular's order

A research poster from the School of Continuous Improvement audits recognition of a regular's usual order across 22 café sites and 236 regulars in the seven weeks either side of a full rebrand. Component-level recall (drink type, size, temperature, milk, extras) holds broadly steady, but the unprompted "usual" call collapses from 93% to 61%, a pattern the team reads as cue-dependent retrieval rather than durable person memory.

@misc{slop_pw3uc0,
  author       = {Thandiwe Solberg and Renke Sabel and Joost Nwosu},
  title        = {What the Rebrand Took With It: Auditing whether café staff still know a regular's order},
  year         = {2026},
  publisher    = {Slop University},
  doi          = {10.5555/slop.pw3uc0},
  url          = {https://slop.university/outputs/slop-poster-an-instrument-for-pw3uc0/},
  version      = {1.0},
  note         = {Research poster},
}