Thrifty Thelma Is Sixty-Eight

Persona Naming and the Order of Analysis in an Introductory Marketing Subject

A paper from the School of Underlying Conditions follows 444 customer persona sheets written by 148 student teams across four teaching periods of one first-year marketing subject, and finds that most personas were given an alliterative name before the team had opened the dataset. Personas named first stated an age a mean of 11.4 years from the median age of their own cluster, the age tracking the given name and not the data, and a trial that held the name field shut until a clustering checkpoint closed the gap while teams coined spoken nicknames for their segments within minutes.

@misc{slop_x2ckz9,
  author       = {Ragnhild Uzoma and Iben Chikere and Eivind Onwuka},
  title        = {Thrifty Thelma Is Sixty-Eight: Persona Naming and the Order of Analysis in an Introductory Marketing Subject},
  year         = {2026},
  publisher    = {Slop University},
  doi          = {10.5555/slop.x2ckz9},
  url          = {https://slop.university/outputs/slop-paper-persona-naming-in-x2ckz9/},
  version      = {1.0},
  note         = {Research paper},
}