A program/campaign signage piece for the Master of Applied Measurement intake, built around an interview study of home-service tradespeople and the booking-app rating line that decides whether they're found
Interviews with home-service tradespeople on a local booking-review app describe, in their own words, how crossing a 4.6-star threshold changes which jobs the app's search ranking shows them. The Master of Applied Measurement's intake campaign built around the finding now anchors the University's own Approved Contractor Panel to the same cutoff, with no exception carried past a single review cycle.
| Authors | Dagny Okafor , Sten Okwuosa |
|---|---|
| School | School of Continuous Improvement |
| Output type | Marketing poster |
| Funding | Anticipatory Capability Fund: Holding a Tradesperson's Van-Signage Testimonial Back Until Its Callback Window Closes ( $205,347) |
| Published | |
| DOI | 10.5555/slop.p6w8o7 |
| Pages | 1 |
| Cited by | 1 output |
| Version | 1.0 |
| Licence | CC BY 4.0 |
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Cite as
@misc{slop_p6w8o7,
author = {Dagny Okafor and Sten Okwuosa},
title = {Towards a Threshold Every Tradesperson Can See: A program/campaign signage piece for the Master of Applied Measurement intake, built around an interview study of home-service tradespeople and the booking-app rating line that decides whether they're found},
year = {2026},
publisher = {Slop University},
doi = {10.5555/slop.p6w8o7},
url = {https://slop.university/outputs/slop-ad-a-qualitative-interview-p6w8o7/},
version = {1.0},
note = {Marketing poster},
}