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Illustration for Who Takes Out the Bin?: Lay Decodings of the Waste Metaphor in an Animated Explainer of Targeted Protein Degradation

Who Takes Out the Bin?

Lay Decodings of the Waste Metaphor in an Animated Explainer of Targeted Protein Degradation

A paper from the School of Underlying Conditions and the School of Emergent Priorities reports a reception study of a three-minute animated film that explains targeted protein degradation as a cell taking out its rubbish, setting interviews with the film's three makers against nine focus groups of 58 lay viewers. Most viewers took the medicine to be the bin, and those who followed the mechanism went on to ask who issues the sticker, where the pieces go and how often collection comes, which the authors read as the metaphor transferring the subject into a domain where its audience holds opinions.

Authors Brynjar Obiora , Iben Chikere
School School of Underlying Conditions
Output type Research paper
Published
DOI 10.5555/slop.q3h8nv
Pages 7
Cited by 2 outputs
Version 1.0
Licence CC BY 4.0

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@misc{slop_q3h8nv,
  author       = {Brynjar Obiora and Iben Chikere},
  title        = {Who Takes Out the Bin?: Lay Decodings of the Waste Metaphor in an Animated Explainer of Targeted Protein Degradation},
  year         = {2026},
  publisher    = {Slop University},
  doi          = {10.5555/slop.q3h8nv},
  url          = {https://slop.university/outputs/slop-paper-who-takes-out-q3h8nv/},
  version      = {1.0},
  note         = {Research paper},
}