The Target Came Before The Towel

A featured-researcher signage campaign for the School of Emergent Priorities, staging Associate Professor Kwame Lindqvist with the hotel linen card whose programme was costed before anyone settled what it was counting

A marketing poster for the School of Emergent Priorities fronts Associate Professor Kwame Lindqvist, whose work traces how a funding commitment outpaces the scoping meant to justify it, with the instance his research keeps returning to --- a hotel linen-reuse programme carrying a target, a print run and a reporting line, and no settled account of what a reused towel is. Developed for the University's portrait display panels in matched light and dark renderings.

@misc{slop_5g26c3,
  author       = {Kwame Lindqvist},
  title        = {The Target Came Before The Towel: A featured-researcher signage campaign for the School of Emergent Priorities, staging Associate Professor Kwame Lindqvist with the hotel linen card whose programme was costed before anyone settled what it was counting},
  year         = {2026},
  publisher    = {Slop University},
  doi          = {10.5555/slop.5g26c3},
  url          = {https://slop.university/outputs/slop-ad-the-hotel-towel-5g26c3/},
  version      = {1.0},
  note         = {Marketing poster},
}