Most of It Goes in the Middle

A research-teaser marketing poster for the School of Continuous Improvement, setting a Q-sort grid on the portrait signage rotation

A marketing poster that lays out the forced-distribution grid of a Q-sort on a seminar table, its widest column reserved for statements a sorter can neither endorse nor reject, and turns passers-by from that column to the School's household replication in which the neutral option was taken off a weekly fairness ballot. Seven words of display type over a stepped field of blank cards, prepared for the University's portrait signage rotation in matched daylight and after-dark renderings.

@misc{slop_nznezq,
  author       = {Bram Ntuli},
  title        = {Most of It Goes in the Middle: A research-teaser marketing poster for the School of Continuous Improvement, setting a Q-sort grid on the portrait signage rotation},
  year         = {2026},
  publisher    = {Slop University},
  doi          = {10.5555/slop.nznezq},
  url          = {https://slop.university/outputs/slop-ad-the-forced-middle-nznezq/},
  version      = {1.0},
  note         = {Marketing poster},
}