It Never Gets That Hot. It Checks Anyway.

A research-teaser campaign for the landscape signage panels, pointing at the University's work on how insects sense heat

A marketing poster sets one hawkmoth at dusk before a pale trumpet flower, a probe wire clipped to the petal and trailing to a handheld meter on a garden wall, as the face of the University's research on insect sensory physiology. Its hook is the research poster that records a heat-activated current in hawkmoth proboscis neurons with a threshold above every flower the moths fed from; the campaign runs on the landscape signage panels in light and dark versions and closes on two further citations from the University's record.

@misc{slop_v3erjd,
  author       = {Ragnhild Uzoma},
  title        = {It Never Gets That Hot. It Checks Anyway.: A research-teaser campaign for the landscape signage panels, pointing at the University's work on how insects sense heat},
  year         = {2026},
  publisher    = {Slop University},
  doi          = {10.5555/slop.v3erjd},
  url          = {https://slop.university/outputs/slop-ad-it-never-gets-v3erjd/},
  version      = {1.0},
  note         = {Marketing poster},
}