Block One Route. It Takes the Next.

A research-teaser campaign for the School of Emergent Priorities' synthetic chemists, built on their study of deuterated candidate compounds

A marketing poster for the School of Emergent Priorities presents its synthetic chemists' practice of preparing a candidate compound twice, once with a site of metabolism blocked, to find where the molecule's turnover goes instead, and points passers-by to the School's study of benzylic deuteration. Prepared for the portrait signage panels in matched daylight and evening renderings, with a short reading list from the University's published record.

@misc{slop_dzgv12,
  author       = {Hedvig Anyanwu},
  title        = {Block One Route. It Takes the Next.: A research-teaser campaign for the School of Emergent Priorities' synthetic chemists, built on their study of deuterated candidate compounds},
  year         = {2026},
  publisher    = {Slop University},
  doi          = {10.5555/slop.dzgv12},
  url          = {https://slop.university/outputs/slop-ad-block-one-route-dzgv12/},
  version      = {1.0},
  note         = {Marketing poster},
}