A new Slop University signage campaign for the Master of Applied Measurement draws on an interview study of home-service tradespeople navigating a booking app's star-rating threshold, and the University has adopted the same threshold for its own trades panel.
A Master of Applied Measurement intake campaign draws on an interview study of tradespeople and the booking-app rating line that decides who gets found
Slop University’s newest signage campaign puts a number most passers-by will never notice at the centre of its pitch: the star rating at which a home-service booking app quietly stops surfacing a tradesperson in search results. The campaign, running across the University’s bus-stop and campus panels this teaching period, draws on a qualitative interview study from the School of Continuous Improvement in which tradespeople described, in their own words, how they read and manage that line.
Dr Dagny Okafor, Lecturer and Convenor of Evaluation of Evaluation, led the interviews behind the campaign’s central finding.
People don’t talk about their rating as a number. They talk about it as a mood the app is in about them.
— Dr Dagny Okafor, Lecturer and Convenor, Evaluation of Evaluation, School of Continuous Improvement
The Master of Applied Measurement, the program the campaign promotes, has taken the finding further than a classroom case study: the University’s own Approved Contractor Panel now applies the same rating threshold the interviews uncovered, with no exception carried past a single review cycle. Dr Sten Okwuosa, Senior Research Fellow and Convenor of the Impact Pathway Atlas, said the panel’s adoption “shows how quickly the classroom finds its way into our own operations.”
The campaign is now running across the University’s signage network, and full details are available from the University’s research repository under an open licence, doi:10.5555/slop.p6w8o7.