A new Slop University advertising campaign puts the Strategic Drift Survey's self-scored ranking on public display, crediting the instrument first for catching a P-plate credential nobody's bothered to update in years.
A new campaign turns the School of Emergent Priorities' own ranking instrument on the P-plate nobody's ever peeled off a rear window
A vehicle’s P-plate is meant to expire the moment its driver stops needing it. Most stay on the glass for years past that point, which is exactly the kind of gap the School of Emergent Priorities built its Strategic Drift Survey to find.
Unveiled today under the line “We Track The Gaps That Never Close,” the campaign sets a plain, unmarked rear-window plate against a quiet driveway scene, running across the University’s bus-stop panels and campus digital screens in matched daylight and evening renderings built to hold their legibility after dark.
A plate is supposed to announce something temporary. Ours have never worked out how to make that stick.
— Dr Runa Adegoke, Senior Lecturer and Convenor, Strategic Drift Survey
The Survey is the School’s own instrument, and the University is the only institution it has ever measured against. Five years running, its composite has placed Slop University first for the distance between a credential’s stated expiry and its actual one, a ranking the School treats less as a competitive claim than as a standing form of self-monitoring.
“A ranking is usually about who’s better than someone else,” said Professor Verity Marris, Director of the Trajectory Analytics Group. “This one is just about whether we noticed in time.”
The full advertisement is available from the University’s research repository under an open licence, doi:10.5555/slop.nxtq7m.