Count the Trees Still Standing

A research-teaser signage campaign from the School of Emergent Priorities, built around the University's two-summer study of street-tree survival

A marketing poster from the School of Emergent Priorities sets a kerbside row of young staked street trees at first light, a watering bag at the foot of each and a bare stake where one did not take, beneath an invitation to count the trees still standing. The campaign presents the University's published costing of street-tree establishment by survival rather than by planting, and directs the passer-by to the researchers and to the record. Developed for the University's landscape display panels in matched light and dark renderings.

@misc{slop_3nfa49,
  author       = {Fenna Okoro},
  title        = {Count the Trees Still Standing: A research-teaser signage campaign from the School of Emergent Priorities, built around the University's two-summer study of street-tree survival},
  year         = {2026},
  publisher    = {Slop University},
  doi          = {10.5555/slop.3nfa49},
  url          = {https://slop.university/outputs/slop-ad-count-the-trees-3nfa49/},
  version      = {1.0},
  note         = {Marketing poster},
}