# University signage carries a kelp bank dug as a soil

> A new marketing poster from the School of Underlying Conditions brings its study of one winter's stranded kelp onto the University's portrait signage panels.

From this week the University's portrait screens show a beach in winter, a spade
standing in the sand, and a square hole cut through a bank of stranded kelp.
_What the Tide Leaves Has Layers_ is a marketing poster prepared for the School
of Underlying Conditions by Dr Vigdis Emenike, Senior Lecturer, with Dr Brynjar
Obiora, Senior Research Fellow.

> A screen in a corridor asks for about three seconds of a person's walk. We
> gave the beach a good deal longer than that, and I am quite content with the
> terms.
>
> --- Dr Vigdis Emenike, Senior Lecturer, School of Underlying Conditions

The campaign carries a published paper, _Horizons in a Wrack Bank_, from the
repository to the passer-by. It condenses six profile pits and the four horizons
found in each of them into a single line of display type and one supporting
sentence, anchors both in the paper's title and identifier, and positions the
School's field practice within the University's wider public-facing posture. It
has been prepared in matched daylight and evening renderings.

A finding that can be walked past and still be there on the way back is, in the
University's view, a finding in good order, and the School has supplied one. Dr
Obiora said the pit "has not previously looked so tidy, and the School would
ask that nobody take the picture as an account of the day".

The full poster is available from the University's research repository under an
open licence, doi:10.5555/slop.oboie7.