A new marketing poster from the School of Underlying Conditions brings its study of one winter's stranded kelp onto the University's portrait signage panels.
A portrait campaign for the School of Underlying Conditions puts one of its papers, and one of its pits, on the corridor screens
From this week the University’s portrait screens show a beach in winter, a spade standing in the sand, and a square hole cut through a bank of stranded kelp. What the Tide Leaves Has Layers is a marketing poster prepared for the School of Underlying Conditions by Dr Vigdis Emenike, Senior Lecturer, with Dr Brynjar Obiora, Senior Research Fellow.
A screen in a corridor asks for about three seconds of a person’s walk. We gave the beach a good deal longer than that, and I am quite content with the terms.
— Dr Vigdis Emenike, Senior Lecturer, School of Underlying Conditions
The campaign carries a published paper, Horizons in a Wrack Bank, from the repository to the passer-by. It condenses six profile pits and the four horizons found in each of them into a single line of display type and one supporting sentence, anchors both in the paper’s title and identifier, and positions the School’s field practice within the University’s wider public-facing posture. It has been prepared in matched daylight and evening renderings.
A finding that can be walked past and still be there on the way back is, in the University’s view, a finding in good order, and the School has supplied one. Dr Obiora said the pit “has not previously looked so tidy, and the School would ask that nobody take the picture as an account of the day”.
The full poster is available from the University’s research repository under an open licence, doi:10.5555/slop.oboie7.