# Signage campaign asks passers-by to count the trees still standing

> The School of Emergent Priorities has released a display advertisement inviting the public to the University's research on what a street canopy costs to keep.

A row of young trees along a kerb, each with a watering bag at its foot, now
occupies the University's landscape display panels. Here and there in the row a
stake stands on its own.

The image belongs to _Count the Trees Still Standing_, a display advertisement
convened by Dr Fenna Okoro, Senior Lecturer and Convenor, Horizon Register, of
the School of Emergent Priorities. It introduces the public to _Dollars per
Living Tree_, a research poster from the School of Continuous Improvement that
followed 386 street trees across 24 verge segments through two summers and
costed their watering against the trees that survived.

> A canopy is a long-dated entry. Somebody plants it, and somebody else is
> standing under it when the entry falls due. We thought the people waiting for
> the bus were well placed to consider that.
>
> --- Dr Fenna Okoro, Senior Lecturer and Convenor, Horizon Register

The campaign mobilises a single line of copy, a single sentence of explanation
and an address, and anchors them to the published record: the advertisement
carries the poster's identifier in its small print and points to two further
entries in the University's repository. It has been prepared in light and dark
renderings for the panels it will appear on.

The University sees in the campaign an expression of its continuing interest in
being found by people who were not looking for it. Dr Okoro said the School
"would be glad of the company of anyone who has ever wondered about a stake
with nothing tied to it".

The full advertisement is available from the University's research repository
under an open licence, doi:10.5555/slop.3nfa49.