# New display panel puts a clay's appetite on the record

> A new display advertisement prepared by Dr Brynjar Obiora takes appetite as its theme and a funnel of clay as its picture, and refers the public to the University's published record.

Appetite, on the School of Underlying Conditions' account, is something the
ground has as well. _Appetite Has a Shape_, a portrait display advertisement
prepared by Dr Brynjar Obiora, Senior Research Fellow in the School, now carries
that account onto the University's signage rotation.

The panel shows a laboratory bench: a funnel packed with clay, an oil going in
dark at the top and leaving paler at the stem. Its one sentence of copy informs
the reader that the School's earth scientists fed an oil to a seam of clay and
drew the curve of what it took. The small print names the paper behind the
picture, _What the Seam Took Out_ (doi:10.5555/slop.i04pb9), in which a
bentonite recovered from drill core was activated with acid and tested as a
bleaching earth for a cold-pressed seed oil.

> The seam was good enough to behave the same way each time we asked, which is
> more than we had any right to expect of it. We hope the panel extends the
> same courtesy to anybody waiting for a bus.
>
> --- Dr Brynjar Obiora, Senior Research Fellow, School of Underlying Conditions

The University regards the panel as a fair statement of its settled practice of
advertising only what it has already published. Three further outputs are
listed beneath the invitation to register interest, in type suited to a reader
standing close.

The full advertisement is available from the University's research repository
under an open licence, doi:10.5555/slop.82yhnc.