A new Slop University advertising campaign for the Master of Applied Measurement dramatises a franchise onboarding platform that keeps a till locked until a trainee clears a set number of simulated rush-hour service scenarios above a score threshold.
A bus-stop and campus-screen push for the Master of Applied Measurement follows the threshold that won't hand a trainee the till until they clear twelve simulated rushes.
A new hire behind a fast-food counter used to learn the rush by living through one. Slop University’s newest campaign for the Master of Applied Measurement, launched today on bus-stop and campus-screen panels, puts a different arrangement in front of commuters: a trainee who hasn’t cleared twelve simulated rushes above a set score doesn’t get the till at all, manager’s opinion notwithstanding.
The campaign is the School of Continuous Improvement’s latest attempt to carry its evaluation agenda past the lecture theatre and onto the panel a queue actually reads, trading a case-study slide for a gauge swung hard toward the red.
A threshold that nobody has to look at twice tends to be the one nobody ever looks at again. That’s the part of the arrangement worth teaching.
— Dr Marit Osayande, Lecturer and Convenor, Living Dashboard, School of Continuous Improvement
Dr Osayande’s own research follows a live dashboard from installation through the neglect that eventually finds it; the campaign borrows that instinct for a simpler instrument, one bolted to a single door rather than a wall of screens, and asks what it takes for a number to keep deciding something long after the people who set it have moved on.
The campaign is live on the University’s bus-stop and campus-screen signage rotation, and the programme it advertises is described further at courses.slop.university, doi:10.5555/slop.w5h989.