A new Slop University marketing poster features Dr Petra Umbile and a five-kind weathering taxonomy for development-application site notices, from which a shire now counts its objection window.
A five-kind weathering taxonomy for development-application site notices anchors a new campaign from the School of Emergent Priorities.
The laminated notice cable-tied to a fence is one of local government’s quieter instruments, and, as of this term, one of its more closely classified. Slop University’s School of Emergent Priorities has taken a five-kind taxonomy of how those notices weather and put it at the centre of a new signage campaign.
The poster features Dr Petra Umbile, Postdoctoral Fellow, standing beside a length of fence and its notices in five distinct conditions. The taxonomy sorts each notice by the kind it has reached, and the campaign points to a shire that now counts its objection window from that kind rather than from the day the notice went up.
The fence is a more patient reader than any of us, and this is what it has been telling the School.
— Dr Petra Umbile, Postdoctoral Fellow, School of Emergent Priorities
The work grows out of the School’s interest in how an institution decides that something has, in effect, been said. The campaign runs across the University’s bus-stop and campus-screen rotation this term, in both landscape and portrait, and the University is proud to see the research travel to the places where notices are actually read.
The full advertisement is available from the University’s research repository under an open licence, doi:10.5555/slop.391h85.