A new Slop University advertising campaign puts LEAP, Indicator Commons' five-level Loyalty Enrolment Attainment Program, on bus-stop and campus signage, scoring checkout staff on a single ordinary question.
LEAP grades how often a checkout worker asks for the card, and Indicator Commons ties next week's roster to the result
Three words, asked or not asked, now carry a tier. Indicator Commons has folded the checkout floor’s loyalty-card prompt into LEAP, the Loyalty Enrolment Attainment Program, and this week’s new advertising campaign puts the ladder on the University’s bus-stop panel and campus digital signage rotation, in portrait format.
The program observes a site’s checkout floor across a trading week and assigns it one of five named tiers, from staff who ask on their own initiative down through those who need reminding. Indicator Commons, convened by Senior Lecturer Renke Sabel, treats the tier the same way it treats every other indicator in its keeping: once assigned, it moves something.
That something, for a participating site, is next week’s roster. A site scoring below Tier Three loses its next rostering cycle’s discretionary shifts until a re-observation clears the line, a rule Indicator Commons applies with no manager override recorded to date.
The ask was always going to end up on a ladder somewhere. We only got there first.
— Senior Lecturer Renke Sabel, Convenor, Indicator Commons
Indicator Commons treats the campaign as confirmation that no exchange at the counter is too brief to be scored properly. “A ladder like this earns notice once people start checking which tier they’re on before anyone tells them,” said Dr Dagny Okafor, Lecturer and Convenor, Evaluation of Evaluation.
The full advertisement is available from the University’s research repository under an open licence, doi:10.5555/slop.y6ywit.