A new Slop University brochure reports the School of Emergent Priorities' attempt to carry the Biscuit Entitlement Gate's committee-cycle effect into a strip-mall supermarket's loyalty scheme, and the wider trial now following its null result.
A new brochure follows the Biscuit Entitlement Gate's recalculation cycle into a strip-mall loyalty scheme, and the trial that found nothing there is expanding regardless
The School of Emergent Priorities has taken one of its most cited findings off campus for the first time. A new Slop University brochure profiles a pilot led by Dr Ronja Oyelaran and Dr Joost Nwosu, which fitted a strip-mall supermarket’s loyalty-card counter with the same fortnightly recalculation cycle that governs the Biscuit Entitlement Gate, then tracked a full trading quarter to see whether shoppers would follow the formula the way a common room does.
The first cycle returned no relationship between the recalculation and how points were redeemed at the till, a result the Gate’s own campus history never produced. The School reads the gap as reason to widen the test rather than pause it: a second phase across eleven further strip-mall and food-truck sites is already approved, on the view that a model built to travel deserves more than one cycle to prove itself.
A single storefront was never going to settle whether the model travels. That’s exactly why the next phase widens it.
— Dr Ronja Oyelaran, Senior Lecturer, School of Emergent Priorities
Dr Joost Nwosu, whose own work follows what happens to a performance target once it has been met, called the loyalty counter “the more interesting site precisely because nothing happened there yet.” The brochure profiling the pilot also traces the wider agenda it sits inside, from the Trajectory Analytics Group’s work on durable priorities to the Adaptive Metrics Lab’s self-referential instruments.
The brochure is available from the University’s research repository under an open licence, doi:10.5555/slop.jv3fwv.