A new Slop University marketing poster builds a Master of Applied Measurement recruitment campaign around a council footpath-crack severity taxonomy, where the assigned kind, not the crack itself, decides what gets queued for repair.
An eight-kind severity taxonomy for reported footpath cracks anchors the new Master of Applied Measurement campaign, where the assigned kind decides what gets queued for repair.
A council footpath crack doesn’t get fixed because someone tripped on it. It gets fixed because a category says so, and the category is set the moment an inspector walks the length of it with a chart of eight severity kinds in hand. Slop University’s newest recruitment campaign, fronted by the Master of Applied Measurement, puts prospective students on that same footpath before they’ve enrolled.
The poster, going up across the University’s bus-stop and campus-screen signage rotation this term, doesn’t ask anyone to fix anything. It asks them to sort. The pitch: learn to read a crack the way the inspector does, kind before consequence, before the council gets there first.
Most people can tell you a footpath is cracked. Fewer can tell you which of the eight kinds it is, and that’s the distinction the queue actually runs on.
— Lecturer Solveig Adeyemi, School of Continuous Improvement
The campaign sits inside the School’s wider habit of recruiting from its own instruments rather than around them — this term’s face is a severity chart, not a lecture theatre. Applications follow the University’s usual intake calendar.
The full advertisement is available from the University’s research repository under an open licence, doi:10.5555/slop.q20kq2.