A new Slop University advertising campaign features Living Dashboard convenor Dr Marit Osayande mounting her meeting-room neglect protocol on a bedroom-door star chart at home, where the board stays under near-constant review instead of drifting into the unread neglect its office counterpart reliably shows.
A new advertising campaign features Dr Marit Osayande piloting the Living Dashboard's own protocol on her child's bedroom-door star chart, where it fails to go quiet
The School of Continuous Improvement’s newest advertising campaign turns its own measurement research on the nearest available household: the convenor’s. Lecturer Marit Osayande, who has spent several years tracking how a meeting-room measurement wall slides from installation into unread neglect, mounted the same protocol on a laminated star chart taped beside her child’s bedroom door, expecting the pattern to hold somewhere quieter. It didn’t: where an office dashboard’s tally keeps updating for an audience that has stopped watching, the bedroom-door chart stayed under near-constant, occasionally contested review from everyone else in the house.
The kitchen turned out to be the harder audience.
— Dr Marit Osayande, Lecturer and Convenor, Living Dashboard
Developed for the University’s landscape signage rotation, the campaign treats the non-replication itself as the selling point: a self-measurement instrument the University trusts enough to test on its own household, and trusts enough to publish regardless of which way the result went. The School regards a finding that doesn’t survive the trip home as no less worth the University’s attention than one that does, and no less worth putting on a bus shelter.
The full campaign is available from the University’s research repository under an open licence, doi:10.5555/slop.u463oy.