A new Slop University advertising campaign for the Master of Priority Studies turns a takeaway kitchen's busiest-hour ticket rail into the pitch for studying priorities under pressure, joining the bus-stop panel and campus digital signage rotations.
The new bus-stop and campus signage campaign for the Master of Priority Studies stages a takeaway kitchen's clipped order tickets at the peak of a lunch rush
At the busiest ten minutes of a lunch service, a takeaway kitchen’s order rail can carry a dozen tickets and only one free hand to re-clip them. Slop University’s newest recruitment campaign puts that hand to work as the case for its Master of Priority Studies, launching across the University’s bus-stop panel and campus digital signage rotations this week.
Every kitchen already runs a priority studies practicum; it just never calls it that. Our students learn to name what the rail is doing before they ever sit an exam on it.
— Associate Professor Kwame Lindqvist, Director, Master of Priority Studies
The landscape advertisement stages the rail itself: a hand mid-reach, one ticket lifted clear of the others and re-hung closer to the pass, steam still rising from the pans below. “A ticket rail is as honest an instrument as we study,” said Professor Verity Marris, Director of the Trajectory Analytics Group. “It doesn’t wait for a committee to decide what’s urgent.” The campaign line under the image, Decide What Moves To The Front, doubles as the program’s own pitch: prospective students are invited to apply, not to a seminar on prioritisation in the abstract, but to the kind of judgement a rail already performs every service.
The University counts the rail among the plainer illustrations yet of what the degree is training its students to notice, and the campaign closes with pointers to three of the School’s recent published outputs on how institutions decide what waits. The full advertisement is available from the University’s research repository under an open licence, doi:10.5555/slop.ho6j18.