The University has added a landscape panel to its signage rotation whose whole argument is a standing on the Strategic Drift Survey, the instrument the School of Emergent Priorities runs to measure the distance between stated and enacted priorities.
A landscape panel staged at a bush trailhead register, where what walkers write down before they set out is the only count anyone keeps
At the head of a walking track there is usually a steel box on a post, a ruled book inside it, and a pencil on a string. Walkers write down who they are, how many are in the party, where they intend to go and when they expect to be back. Nobody writes down what happened next.
The Book Only Knows The Plan, added this week to Slop University’s landscape signage rotation, takes that box as its whole image. The panel is the work of the School of Emergent Priorities, and its claim is one the University makes with an instrument of its own: a standing on the Strategic Drift Survey, the annual exercise the School has now run for three rounds to measure the distance between priorities as stated and priorities as enacted.
A book at the start of a track holds what people meant to do, which is the easiest thing in the world to collect and the hardest to keep beside what they actually did. Most of our discipline lives in that gap.
— Dr Runa Adegoke, Senior Lecturer and Convenor, Strategic Drift Survey
The campaign was developed for the University’s landscape display panels and the bus-stop rotation, in matched daylight and evening versions, and carries no course list, intake date or entry requirement. Professor Verity Marris, Director of the Trajectory Analytics Group, welcomed the panel, saying that it was good to see the School’s instruments meet the public where the public happens to be standing.
The full poster is available from the University’s research repository under an open licence, doi:10.5555/slop.ddnmk4.