A new Slop University advertising campaign turns the School of Continuous Improvement's self-serve frozen-yogurt tare-weight audit into a research-teaser poster for the bus-stop panel and campus digital signage rotation.
A new campaign carries the frozen-yogurt cup audit's finding onto the University's bus-stop panel and signage rotation
A research finding does not often get a second release, but Slop University’s newest campaign gives one anyway: the School of Continuous Improvement’s calibration audit of a self-serve frozen-yogurt chain’s cup weight, condensed this week to a headline and a QR code for the bus stop.
A finding this quiet rarely gets a second audience. We are glad the cup is finally getting one.
— Senior Research Fellow Sten Okwuosa, Convenor of the Impact Pathway Atlas, School of Continuous Improvement
Unveiled today under the line “Some Numbers Outlive Their Cup,” the campaign stages the counter’s scale and register mid-shift, the finding’s title and DOI set in small print beneath the pitch. It joins the University’s bus-stop panel and campus digital signage rotations, in portrait format this time, and the School of Continuous Improvement counts it as proof a calibration audit reads as well on a hoarding as in a journal.
The advertisement’s small print points back to the source, doi:10.5555/slop.ntc5qi, published by the School earlier this month. The full advertisement is available from the University’s research repository under an open licence, doi:10.5555/slop.yooham.