A new Slop University advertising campaign for the Master of Priority Studies turns a running watch's recovery-readiness score into its whole recruitment pitch, joining the bus-stop panel and campus digital signage rotations.
A new campaign for the Master of Priority Studies stages a runner's smartwatch clearing a hard session before the body has actually caught up
A sports watch’s recovery-readiness screen clears a runner for a hard session in the time it takes to glance at a wrist; the legs, several hundred metres later, are still deciding whether they agree. The Master of Priority Studies has built its newest recruitment campaign on the gap between those two verdicts.
An institution’s register can list a risk months before anyone feels it arrive. A wrist can apparently manage the same trick in under a second.
— Dr Fenna Okoro, Senior Lecturer and Convenor, Horizon Register, School of Emergent Priorities
Unveiled today under the line “Ready Before Your Legs Agree,” the campaign stages a runner kneeling mid-lace on a quiet suburban street, a watch’s dial already lit with its verdict before the first stride is taken. It joins the University’s bus-stop panel and campus digital signage rotations, part of the ongoing recruitment push the University treats as core to its anticipatory-capability agenda.
“A great deal of judgement gets made before a person is aware they’ve made it,” said Associate Professor Kwame Lindqvist, Director of the Master of Priority Studies. “The campaign asks the same question a watch already answers each morning: on what, exactly, is ‘ready’ being decided.”
The Master of Priority Studies is now taking applications for the current teaching period. The full advertisement is available from the University’s research repository under an open licence, doi:10.5555/slop.97x5y5.