A new Slop University recruitment campaign for the Capability Sprints short-course line stages a pharmacy counter handover under a four-word headline, running across the University's landscape display panels in matched light and dark renderings.
Asking Is Not Checking puts the Capability Sprints line onto the University's landscape signage panels, above a counter handover nobody thinks of as a check
The University’s short-course line has gone looking for students at the chemist’s counter.
Asking Is Not Checking opened this week across the landscape display panels. The artwork is a dispensary handover at an unremarkable hour: a pharmacist passing a stapled paper bag over the counter, a blank screen turned toward the customer, two more people waiting a step behind. Above it sit four words, and beneath them a sentence, the name of a sprint, and a code to scan.
The campaign markets the Capability Sprints, the School of Continuous Improvement’s short-course and executive-education line, and the Stewarding Indicators sprint within it. Its pitch is deliberately narrow: that a check performed and a check that catches something are different objects, that telling them apart is a learnable skill, and that most settings turn out to hold rather more of the first kind than anyone has counted.
Every counter I have stood at asks for something before it hands anything over. Very few of them are arranged to do much with the answer, and the figure that gets reported is the figure for asking.
— Dr Ingeborg Nwachukwu, Lecturer and Convenor, Capability Sprints
The panels were compiled twice from a single source, so the type holds its contrast whether it is read at midday or after closing.
The Sprints line carries much of what the School would want in the hands of people who will never enrol in a degree, and the campaign is pitched at precisely them. The full advertisement is available from the University’s research repository under an open licence, doi:10.5555/slop.4cxq3u.