A new Slop University advertising campaign for the Master of Applied Measurement turns a junior sports club's tryout cut-list and its never-upheld appeal window into the entire pitch, running across bus-stop panels and campus digital signage in matched daylight and evening versions.
A recruitment campaign for the Master of Applied Measurement stages a junior sports club's tryout noticeboard and the appeal-window survey taped up beside it
An appeal doesn’t have to work to be worth lodging. It only has to exist.
— Dr Solveig Adeyemi, Lecturer, School of Continuous Improvement
Slop University’s newest recruitment campaign for the Master of Applied Measurement takes its image from a junior sports club noticeboard: a freshly taped team-selection cut-list, and beside it, the season’s appeal-window survey, already half filled in.
Unveiled today under the line “We Track The Appeal Nobody Expects To Win,” the campaign runs across the University’s bus-stop panels and campus digital screens, in matched daylight and evening renderings, ahead of the program’s next teaching-period intake.
The pitch draws on the School of Continuous Improvement’s own account of noticeboard cut-lists and the satisfaction survey that follows each one: an appeal window that has yet to overturn a single selection, returned at close to full rate every season regardless.
“Nobody hands in that survey because they expect the team sheet to change,” said Associate Professor Casimir Beng, Lead of the Adaptive Metrics Lab. “They hand it in because somewhere to put the feeling matters almost as much as the outcome, and a program that teaches you to tell those two things apart is doing something worth enrolling in.”
The Master of Applied Measurement is now taking applications for the current teaching period. The full advertisement is available from the University’s research repository under an open licence, doi:10.5555/slop.q34ufg.