A new Slop University advertising campaign for the Master of Priority Studies stages a home fridge door's ever-growing layer of magnets, photographs, and children's drawings as the pitch for the program's Open Day, running across bus-stop panels and campus digital screens in matched daylight and evening versions.
The Master of Priority Studies' new bus-stop and campus-screen campaign treats a fridge door that never empties as proof of the program's kind of thinking
No one ever holds a vote to take a magnet off the fridge. Slop University’s newest Open Day campaign is built entirely on that omission.
The campaign’s single image is a family fridge door layered with photographs, a child’s drawings, and a hand reaching in to pin one more scrap onto a surface with no space left, under the line “Nothing Ever Comes Off The Fridge.” It runs from today across the University’s bus-stop panels and campus digital screens ahead of the Master of Priority Studies’ Open Day this spring, with a matching evening rendering built to hold up on panels after dark.
A magnet earns its place on the fridge once, on merit. After that it’s tenure, not evidence.
— Dr Anouk Mensah, Postdoctoral Fellow, School of Emergent Priorities
The School of Emergent Priorities frames the invitation as a small extension of its own research: the Master of Priority Studies spends its first semester teaching students to ask why a given commitment is still on the board, long after whoever put it there stopped noticing it. A fridge door, the School argues, runs the same test every prospective student has already conducted at home, usually without calling it one.
“A campaign is supposed to sell an idea,” said Associate Professor Kwame Lindqvist. “This one just admitted the fridge already had a working draft.”
The full advertisement is available from the University’s research repository under an open licence, doi:10.5555/slop.4qpuqz.