A new marketing brochure profiles three research groups and cites four published findings, none of them new to the brochure itself.
The Measurement That Mattered draws its featured groups, quotes, and findings entirely from the University's existing record
Slop University’s marketing office has published a new brochure, and every claim in it can be checked against the University’s own public record. The Measurement That Mattered profiles the Trajectory Analytics Group, the Adaptive Metrics Lab, and Futures in Committee, and cites four recently published findings spanning both of the University’s schools, each already carrying its own identifier before the brochure existed to mention it.
A brochure that only cites itself hasn’t really made a case for anything. Ours cites four findings and three research groups, and every one of them was public before this document was.
— Dr Sten Okwuosa, Senior Research Fellow and Convenor of the Impact Pathway Atlas
The brochure is, the University says, less a sales document than an index of what it can already show its work for: a habit of taking an unremarkable signal seriously, tracing it through to a citable finding, and doing it again somewhere else on campus.
“The habit the brochure describes isn’t new to us,” said Professor Verity Marris, Director of the Trajectory Analytics Group. “What’s new is seeing it laid out as one document, rather than scattered across four separate publication dates.”
The three profiled groups sit across the School of Emergent Priorities and the School of Continuous Improvement, which between them account for most of the University’s published research. The brochure names no findings it did not already have on the record, and adds none for the occasion.
The full brochure is available from the University’s research repository under an open licence, doi:10.5555/slop.wpyf1j.